Danone Case Study

The Danone Multi-Brand platform was created to encourage brand engagement across the dairy brand portfolio and to give details of current promotional offers.

Brands including Actimel, Activia and Danio have all benefitted from the easy integration of Webcoupons onto individual pages across the platform, to encourage trial and repeat purchase.

In addition, entire brand platforms can either be created and managed by MRM or content managed by the client themselves. Webcoupons can be integrated and managed as part of this by simple creative and validity date changes.

The consumer can even be provided by a countdown, by brand, of the promotional Webcoupons that are left available for printing. With the minimum of data collection, coupons can be moved on the platform into a 'shopping basket' in exactly the same way as an ecommerce consumer journey.

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