Carte Noire Case Study
In August 2014, the Carte Noire brand (through its agency Arc London) created an email marketing campaign, tailored to two separate sets of data and
both incentivised with a link to a £0.75 Carte Noire Webcoupon.
The objective was to drive purchase of its new product Carte Noire Espresso Capsules within two existing databases:
- Reward and engage existing customers
- Encourage repeat purchase from previously sampled competitor product consumers
Pick up was strong and redemption rates compared favourably to other couponing mechanics. In addition, there were no queries or complaints from consumers concerning
the printing of the coupon. Further analysis of PIN data allowed valuable consumer profile analysis.
“Webcoupon is a credible, flexible digital coupon that can be used to achieve several different objectives. The costing structure and the set up process is incredibly
straightforward, which makes budgetary control and achieving client promotional deadlines a reality”
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